Born in a small, working-class town in Texas, Chad learned the basics of Southern hospitality. While his manners and morals were never in question, he learned quickly the difference between white and blue collar. During college, he studied to become a teacher, but as fate would have it, he never fulfilled that prophecy. Due to his lack of impact in the highly technical field of wine after his initial introduction, Chad grew hungry to become educated on all the processes involved. After many years, coupled with numerous and embarrassing mistakes, Chad attempts to shed light on the beginning stages of the introduction to wine. He is attempting to break down the stereotypes and make the introduction easier for all those who follow his search for knowledge about wine.