Pricing for Profit by Gregory Lewis 0000-00-00 00:00:00

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by Gregory Lewis
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Pricing for Profit by Gregory Lewis
Author
Gregory Lewis
Publisher
Taylor & Francis Group
Date of release
Pages
96
ISBN
9780749408329
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
24
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Book review


Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do. 

Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right.  Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.

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